When you shop online for a book, do you want to be entertained with flashy animations? Are you impressed? Or, are you frustrated by weird navigation devices that only web designers can figure out?

More and more, we’re hearing people say that they just want to get in, get what they want, and get out. They want websites that load quickly with clear methods of navigation, so they can get the information they want and be on their way.

Too many websites and web designers use Flash as a way of showing off, and we think that’s an inappropriate use of your resources.

And if you want good search engine rankings, Flash will hamper those efforts, because search engines like written content – text. Search engines ignore pictures and animation.

Read our article: Flash Web Design – Is It Right for You?