Manual search engine submissions give you control over where and how your site will be submitted. Automated submission software is generally playing the numbers game to get you to buy: “Look, you’ll be submitted to thousands of search engines!”

And we’ve already discussed that many search engines detect automated submissions and do penalize the site. Why? Because automated submissions tend to overload the system with thousands of requests, many of them bogus.

If you use automated submission software, you may soon find your e-mail box filling up with “spam.” Why? Because a lot of the search engines and directories to which your site was submitted are actually link farms or sites that help spammers harvest new e-mail addresses.

Getting good search engine rankings is hard work, but we are talking about your business, aren’t we? Isn’t it worth the effort? Isn’t it worth taking a little care?

Read: Guaranteed Search Engine Placement – Myths and Empty Promises.